Zeitschrift für Agrarwissenschaft und Lebensmittelforschung
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Factors Affecting Marketing Intensity of Wheat Growers in Southeastern Ethiopia

Falmata Gezachew

The study of factors’ affecting the intensity of wheat marketing was undertaken in southeastern Ethiopia as to identifying factors affecting proportion wheat production supplied to the market by wheat growers in this area. Samples of 139 wheat growers were selected from the two districts of Bale zone using two stage sampling procedure. The two districts were selected purposively based on the target area of CIMMYT project and their potential in wheat production and the sample kebeles and sample respondents were selected randomly. Structured questionnaire was developed and face to face contact with the respondent of wheat growers is the method employed to collect the primary data focusing on socioeconomic, institution and demographic of the producers and wheat production, marketing and management practice in the study area. The data was analyzed by Stata software version 13. The model result of truncated regression indicates that education level at 5% significance level, area allocated to wheat production at 10% significance level, number of oxen owned at 1% significance level, asset value of household at 1% significance level and district location at 1% significance level were the variables affecting the intensity of wheat marketing positively and significantly in the study area. While distance from the market affect the intensity of wheat marketing negatively and significantly in the study area. The result confirms the literature review of the study. To improve the market supply of the wheat producers the concerned body should have to establish farmers marketing cooperatives and promoting investors to plant agro-industries as close to their residential area, capacitate farmers knowledge and ability through formal and informal education, support farmers to build their asset value.