Zeitschrift für Tourismus und Gastgewerbe
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Abstrakt

New Products and Strategies for Sustainable Tourism in Romania

Mazilu Mirela*, Cecilia Rabontu and Roxana Marinescu

This study aims to assess the current situation regarding the sustainable aspect of the Romanian tourism market and also to identify innovative products which can be regarded as sustainable. One of the main objectives is to examine to what extent such products can influence the market and also to be an important tool for the tourism specialists to develop proper strategies. A secondary statistical data was used regarding the touristic activity in Romania and the tourism contribution to the national GDP. Ecotourism plays an important role for the economical development of some destinations, as in the case of the two destinations that are labeled as Ecotourism Destinations and in the case of another eight which will follow the same pattern. As a result, there are proposed strategic objectives with correspondent measures for creating an appropriate marketing and development plan and for obtaining a better promotion strategy. This study has revealed a series of innovative products and pattern to develop a sustainable destination and site by applying certain rules.