Zeitschrift für pharmazeutische Pflege und Gesundheitssysteme
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Abstrakt

Availability and Perceived Value of Bachelor of Science Programs in Pharmaceutical Marketing and Management in the United States

Omar F. Attarabeen and Fadi M. Alkhateeb

Several academic institutions across the United States offer Bachelor of Science degree programs in Pharmaceutical Marketing and/or Management. In general, these programs are designed to provide students with stronger foundations and a broader understanding of the business side of pharmacy. The purpose of this study was to explore the availability of the Bachelor of Science programs in pharmaceutical marketing and management in the United States. Internet search was conducted in order to collect information about the programs of interest. Results showed that a total of 8 schools and colleges offer the Bachelor of Science degree programs. The total number of credit hours for each program ranged from 122 to 130 All these schools/colleges were located in only 3 States, namely Pennsylvania, Ohio, and Massachusetts. Tuition and fees were markedly different across these programs. Additionally, salient differences between these programs were evident with regard to career paths expected for their graduates. These programs have gained more attention over the past few years as fewer numbers of pharmacists work in pharmaceutical sales jobs, leaving such jobs almost exclusively undertaken by graduates of Pharmaceutical Marketing and/or Management programs. In the future, we expect changes to take place in these programs’ curricula in order to equip students with more skills to assume certain jobs, such as insurance management, industry, or sales.