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Book Review: Persaingan Hiperkompetitif: Bersaing Dalam Persekitaran Sangat Dinamik (Malay Version)

Uqbah Iqbal

This book describes the modern-day analogy to the Art of War, which covers the same business strategy as a strategy of Sun Tzu, Clausewitz nor Machiavelli. This includes planning to assail competition such as to identify and create opportunities, gaining the ability to assail competition through capacity building flexible and adopt tactics to assail competition through the action form or influence the direction and nature of competitors in responding. Any company or organization that is heavily involved in the competition will find this book very useful mainly from the indicated framework. In addition to displaying the competition, this book also provides insight into the competition itself and its solution. The more we consider the implications, the higher consciousness that will be felt on the need for business skills adopted and used.