Zeitschrift für Forschung und Entwicklung
Offener Zugang

Abstrakt

Internet Advertising and Consumer Behavior in the Purchase of Products

Houman Karimi, Shahram Gilaninia, Mohammad Taleghani

Information and communications of new technologies, has created the intelligence community and emergence this community has put a particular conditions facing the audience. One of proposed fields is commercial advertising. Commercial advertising Brokers are trying beside use of the symbols, colors combination, with emphasis on principles and practices of internet advertising to use of the latest communication and media technologiesfor products introduce, to attractthe audience tends thana product or service.They are trying to communicate with a wideraudience that, familiar with their favorite via different ways and currently are trying to advertise products with this operating. Important factor in successful marketing and advertising strategies is an understanding of consumer behavior. Consumer behavior involves people and what they purchase, why and how to theirpurchase andmarketing and market.